Beautyworld Riyadh: to be held in 2027
Originally scheduled to take place from 18-20 May 2026, Beautyworld Riyadh, the Kingdom’s leading and most influential beauty event, will now focus on its return to the Kingdom in 2027.
Saudi Arabia's Vision 2030 is significantly influencing the beauty and personal care market, driving growth through economic diversification, cultural transformation, and technological innovation.
Saudi Arabia’s $7 billion beauty industry is experiencing phenomenal growth in 2026 and investment is growing rapidly.
2025 was our most successful edition yet. Over 400 exhibitors from 37 countries connected with 17,700+ visitors from 71 countries, covering the entire supply chain.
Beautyworld Riyadh 2027 is set to be larger and more prolific than ever.
Further information regarding the new 2027 dates will be released in due course. Read Press Release
What we delivered in 2025:
Watch what happened in the last edition
Valuable business connections - over 17,700 beauty professionals return year after year to experience the show.
400+ global exhibitors found serious buyers at the last edition
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Representing major pillars of the beauty industry
3 days of powerful business connections
Nail Arena 2025: Where Innovation Met Art
Nail Arena, powered by Sawaya International LLC, was the ultimate destination for nail artistry, where global artists and educators showcased cutting-edge techniques and live demonstrations to inspire and elevate skills. Visitors discovered the latest trends from leading brands like Gelish and Morgan Taylor.
Are you ready to grow your business in Saudi Arabia?
Saudi Arabia’s billion dollar beauty and wellness market is growing fast – change the course of your business
Download the Middle East market report covering the past, present and future of the industry. Understand what the key drivers are growing and pushing the industry forward.
Beautyworld worldwide
For more than 25 years, Messe Frankfurt has been holding international trade fairs under the Beautyworld brand and providing the beauty industry with a platform for the exchange of information about the cosmetic, wellness and spa sectors.