Beautyworld Riyadh serves as a key platform for international stakeholders to build strategic partnerships, strengthen business connections, and expand their presence within Saudi Arabia’s rapidly growing beauty market.
Taking place at Riyadh Front Exhibition & Conference Center, the 6th edition will bring together global beauty brands, manufacturers, distributors, retailers, salon owners, wholesalers, and industry professionals from across the Kingdom and beyond.
Building on the momentum of previous editions, Beautyworld Riyadh 2027 is expected to be the largest and most international edition yet, showcasing the full beauty supply chain across 6 dedicated product sectors.
Mark your calendars for the 6th edition of Beautyworld Riyadh, taking place from 21 – 23 June 2027.
Show Details
| Show dates | 21-23 June, 2027 |
| Venue | Riyadh Front |
| Important note: | Trade professionals only | 18+ years |
Visitor Profile
- Distributors
- Manufacturers
- Hotel / Spa Developers
- Retailers / Wholesalers
- Consultants / Trainers
- Importers / Exporters
- Cosmetologists
- Trade Associations, Governments Agencies and Media
- Beauty & Hair Professionals
About Messe Frankfurt
About Messe Frankfurt
The Messe Frankfurt Group is the world’s largest trade fair, congress and event organiser with its own exhibition grounds. With a workforce of some 2,700* people at its headquarters in Frankfurt am Main and in 29 subsidiaries, it organises events around the world. Group sales in financial year 2025 were more than € 766* million.
We serve our customers’ business interests efficiently within the framework of our Fairs & Events, Locations and Services business fields. One of Messe Frankfurt’s key strengths is its powerful and closely knit global sales network, which covers around 180 countries in all regions of the world. Our comprehensive range of services – both onsite and online – ensures that customers worldwide enjoy consistently high quality and flexibility when planning, organising and running their events. We are using our digital expertise to develop new business models. The wide range of services includes renting exhibition grounds, trade fair construction and marketing, personnel and food services.
Sustainability is a central pillar of our corporate strategy. Here, we strike a healthy balance between ecological and economic interests, social responsibility and diversity.
For more information, please visit our website at: www.messefrankfurt.com/sustainability
With its headquarters in Frankfurt am Main, the company is owned by the City of Frankfurt (60 percent) and the State of Hesse (40 percent).
For more information, please visit our website at: www.messefrankfurt.com
*Preliminary figures 2025
About Messe Frankfurt Saudi Arabia
Messe Frankfurt Saudi Arabia’s portfolio of exhibitions includes ACHEMA Middle East, AERO Middle East, Automechanika Riyadh, Beautyworld Riyadh, and Intersec Saudi Arabia. In 2025, Messe Frankfurt Saudi Arabia’s events have brought together 1,300+ exhibitors and 60,000 visitors from over 70 countries, reinforcing the company’s role as a leading organiser of international trade exhibitions in the Kingdom.
For more information, please visit our website.