Beautyworld Riyadh
Beautyworld Riyadh, the Kingdom’s leading and most influential beauty event, will take place from 21 – 23 June 2027 at Riyadh Front Exhibition & Conference Center.
Saudi Arabia's Vision 2030 is significantly influencing the beauty and personal care market, driving growth through economic diversification, cultural transformation, and technological innovation.
Saudi Arabia’s $7 billion beauty industry is experiencing phenomenal growth in 2026 and investment is growing rapidly.
2025 was our most successful edition yet. Over 400 exhibitors from 37 countries connected with 17,700+ visitors from 71 countries, covering the entire supply chain.
Beautyworld Riyadh 2027 is set to be larger and more prolific than ever to – if you wish to exhibit at our next edition, please enquire here
What we delivered in 2025:
Watch what happened in the last edition
2026 GCC in Focus: Middle East Beauty Market Report
The GCC is becoming one of the most important growth markets in global beauty, driven by evolving consumer expectations, a distinctive beauty culture, changing retail models and the growing influence of regional brands.
Discover the trends, market dynamics and commercial opportunities shaping beauty across the GCC and what businesses need to know to compete and grow in the region.
Beautyworld worldwide
For more than 25 years, Messe Frankfurt has been holding international trade fairs under the Beautyworld brand and providing the beauty industry with a platform for the exchange of information about the cosmetic, wellness and spa sectors.