Next in Beauty Conference

12:45 | Opening Remarks: Beauty Powered by Vision 2030

Saudi Arabia’s beauty industry, in line with Vision 2030, is driving innovation, celebrating cultural heritage, and creating new opportunities for women, positioning itself as a key engine of the nation’s growth.

13:00 | The Luxury & Masstige Beauty Playbook

Discover multi-tier branding strategies and learn how to effectively position products for GCC consumers across both luxury and masstige segments.

14:00 | Focus on Hair: The New Rules, Treatments & Retail Opportunities

Discover the trends, innovations, and opportunities—across luxury, masstige, and omnichannel channels—that are redefining the region’s haircare market.

Speakers:
Waseem Khalil Sendi, Co-Founder & Managing Director, Diggn’It
Dina Shaban, Founder & CEO, Dinaïa 
Yasmina Azar, Director of Operations, Tips and Toes

15:40 | Beyond the Bottle: Innovating Ingredients, Scents & Packaging

From the raw ingredients that spark creativity, to the art of crafting unforgettable scents, and the packaging that turns a perfume into an experience—this session dives into how innovation is reshaping every layer of the perfume journey.

Speakers:
Sergi Gonzalez Garcia, Commercial Director Packaging, Identiscents FZE
Amandine Galliano, Senior Perfumer, Robertet Group

16:40 | In conversation with Tina Ghafurian

Speaker:
Tina Ghafurian,  COO, Omorfia Group

17:45 | Live Demonstration: How to Build a Korean Skincare Routine | Aga Skin

This session explores the core principles of Korean skincare philosophy, from understanding your skin type and identifying key concerns to mastering the essential steps of a Korean skincare routine. It covers how to customise routines to suit individual needs, apply effective product layering techniques, and introduce new products safely without overwhelming the skin. The session also highlights how to build morning versus evening routines that work, while addressing common mistakes to avoid when beginning a K-beauty journey.

18:35 | Challenges, Rewards, and Expectations: Beauty Distribution in the Middle East

Learn practical strategies for distribution, partnerships, and market navigation in GCC; multi-perspective insights from distributors, retailers, and brands.

Speakers:
Nebras Othman, CEO, Toptalla
Fatmah Al Maddah, CEO, Skin Smart
Mustafa Heraki, – Commercial Director, The Glow House
Khaled El-Hadidy, Head Of Customer Strategy & Planning Unilever GCC, Pakistan, Turkey & Bangladesh, Unilever

Moderator:
Daniel Leese, Founder, &som Skin

12:45 | Emerging Global & GCC Trends

Top highlights of the most impactful trends shaping the beauty and fragrance industries globally and in the GCC, covering market growth, emerging consumer segments, and new product categories.

Speaker:
Janet Milner-Walker, Founder & Managing Director, Bespoke Advantage

13:00 | Beautyverse: AI-Powered Innovation Across Beauty

How AI is shaping fragrance creation, personalization, and trend forecasting; includes live demonstration of AI-powered scent development.

Speaker:
Sameh Megrhi, GenAI Expert & Entrepreneur, Aimee

14:00 | Vision 2023 Formulation Strategies: Smart Science Honouring Heritage, Culture & Legacy

Global beauty is shifting towards longevity for skin health, where future-ready technologies and intelligent ingredient reinvention determine long-term success.

Speaker:
Faiza Hussein, Founder and Head of Product Innovation, Nex Skincare

15:40 | Just add water: the future of fragrance is AromaHydro™

AromaHydro™ is a breakthrough fragrance technology designed to transform fine fragrance formulation by replacing traditional solvents such as alcohol with water wherever possible. This water-based, alcohol-free concentrated formulation, can be diluted with water to create a ready-to-use fine fragrance. By removing alcohol from the formulation, AromaHydro™ delivers superior skin feel, enhanced safety, and improved sustainability, while opening the door to advanced fragrance delivery systems.

Speaker:
Michael White, Global R&D Director, CPL Aromas

16:25 | Spa & Wellness Retail: Turning Treatments into Products

Explore spa direction, holistic beauty, and the integration of wellness rituals into products, meeting the growing demand for mental wellness-focused offerings.

Speakers:
Dina Shaban, Founder & CEO,  Dinaia
Valerie Prokhorenko, Ambassador, Global Wellness Institute
Maja Stevanoska, Group Operations Director, Bedashing Beauty & Juice Beauty
Isabel, SPA & Wellness Consultant

Moderator:
Daniel Leese, Founder, &som Skin

17:35 | Live Demonstration: Framesi Hair Fashion Show – Collection 2026 

Haircuts and Colors from the latest collections signed by the artistic Framesi teams.

18:25 | What global brands need to know to win in KSA

Insights on Saudi consumer behavior, GCC market dynamics, and strategies for brand localization and expansion.

Speakers:
Manal Ahmed AlAbyadh. Founder, Eightfifty Company
Francois-Xavier Depireux, CEO & Founder, LG Export

Moderator:
Faiza Hussein, Founder and Head of Product Innovation, Nex Skincare

12:45 | Future-Focused Insights

Hear forward-looking insights into the beauty industry, focusing on evolving consumer behaviours, emerging business models, and the innovations shaping the future.

Speaker:
Francois-Xavier Depireux, CEO & Founder, LG Export

13:00 | Packaging & Supply Chain: Key Considerations for Every Beauty Brand

Discover the essential packaging and supply chain considerations every beauty brand must master to succeed in Saudi Arabia and the GCC markets.

Speaker:
Jay Suneja, VP, Business Development & Backselling, Sona Papers

Moderator:
Daniel Leese, Founder, &som Skin

15:25 | Leadership Lessons from Global and GCC Fragrance Pioneers

Leading fragrance executives share lessons learned from navigating global and GCC markets, offering actionable guidance on scaling, leadership, and innovation.

16:15 | How Saudi consumers differ from global markets — and where they align

Data-driven session into Saudi consumer preferences, purchasing habits, and cultural nuances, highlighting where local tastes align with global trends and where brands must adapt.

Speaker:
Mariela Marcantetti, CEO & Founder,  Furless Beauty Institute, The trading Corner

17:45 | Live Demonstration: Couture Makeup: Spotlight Ready | Atelier Makeup

Join Zeena Feygina as she creates a couture-inspired fantasy look using the professional French formulas of Make-Up Atelier Paris.

The transformation will feature bold graphic eyeliner, crystal detailing, and perfectly sculpted skin,  designed to command attention under stage lighting. Inspired by modern royal elegance and Middle Eastern femininity, the look combines structure, precision, and artistic impact.

With over 30 years of international experience, Zeena brings European technique and strong architectural shaping to the stage, demonstrating the true performance power of Make-Up Atelier Paris products in a live setting.